Over the past two and a half decades, Gusto Pufuleti set quality standards in the international snack market. They are produced according to the highest European standards of quality and food safety. On the Romanian market, the pufuleti are market leaders, reaching unpredictable performance. Thanks to the company’s commitment to creating the finest products, Gusto has become a trustworthy brand, favored by millions of consumers around the world. The high quality, the delicious taste, the unique recipe and Phoenixy’s proprietary technology, are the basis for the uniqueness of Gusto products.
Our story begins in 1992 in our parents’ house in Baicoi. Ever since, through perseverance and steadily investment in quality and development, Phoenixy has become one of the most successful Romanian entreprenurial initiatives and the largest corn puffs producer in Romania.
In 1992, Eliodor Apostolescu and Catalin Nour, two students at the Politehnica University of Bucharest, were looking for a business idea.
With lots of creativity and energy, they’ve started with an ice-cream stand at the corner of the street and decided to further develop it in the food sector. This decision made possible the continuity of the business throughout the entire year and offered the two young entrepreneurs a great platform to experiment on.
Being a student, without any clear experience in a field of activity, they had to choose a business idea that would not pose big problems so that their experience could evolve along with the business itself. The corn puffs seemed to be a simple product to make, and so they bought an extruder from a Romanian food machine manufacturer.
In time, however, they’ve discovered that making corn puffs is an … art. And they’ve mastered this art, managing to bring Gusto Pufuleti to millions of consumers, in more than 30 countries.
Gusto is the corn puffs brand produced in Baicoi industrial unit, one of the largest plants in Europe, with over 1,000,000 corn puffs bags produced per day. The company sales its products in 32 countries, the majority of the European countries as well as the United Arab Emirates, Kuwait, New Zeeland, Australia, Canada and the United States of America.